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Brian C Defrancesco, Age 4115 Tessera Ave, Foothill Ranch, CA 92610

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Known as:
Brian Te Defrancesco Brian T Defrancesco Brian C Francesco Richard Defrancesco Cheryl Defrancesco Brian Defrancisco Thomas Kim Larissa Murdock
Related to:
Webster Williamson

Brian Defrancesco Phones & Addresses

15 Tessera Ave, Foothill Rnch, CA 92610

Foothill Ranch, CA

Temecula, CA

Portola Hills, CA

Chardon, OH

Orange, CA

Seal Beach, CA

Huntington Beach, CA

Salt Lake City, UT

Erie, PA

10319 Sawmill Dr, Chardon, OH 44024 (440) 285-1827

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Work

Position: Professional/Technical

Emails

b***[email protected]

Mentions for Brian C Defrancesco

Brian Defrancesco resumes & CV records

Resumes

Brian Defrancesco Photo 13

Advisor

Location:
15 Tessera Ave, Foothill Ranch, CA 92610
Industry:
Computer Software
Work:
VINDICO since Feb 2013
VP, Product & Technology
Education:
Mercyhurst University
Bachelors, Bachelor of Arts, Business Finance, Computer Systems
Skills:
Online Advertising, Product Development, Scrum, Product Management, Mysql, Hadoop, Saas, Web Analytics, Big Data, Javascript, Software Development, Html, Php, Css, C#, Behavioral Targeting, Agile Methodologies, Social Media, Html 5, Linux, E Commerce, Xml, .Net, Mobile Applications, Web Development, Xhtml, Sql, Research, Data Mining, Subversion, Apache, User Experience, Sql Server, Visual Basic, Web Crawling, Actionscript, Vb.net, Html5, Rich Media, Mobile Technology
Languages:
English
Brian Defrancesco Photo 14

Brian Defrancesco

Publications & IP owners

Us Patents

Media Content Selection System And Methodology

US Patent:
2013019, Jul 25, 2013
Filed:
Mar 5, 2013
Appl. No.:
13/786234
Inventors:
Jason J.A. Knapp - Solana Beach CA, US
Brian C. DeFrancesco - Trabuco Canyon CA, US
Christopher John Vanderhook - Yorba Linda CA, US
Assignee:
MYSPACE, LLC - Beverly Hills CA
International Classification:
G06F 3/0482
US Classification:
705 39, 715716
Abstract:
A method, system, and computer program product provide a methodology for selecting media content. Pick percentages for how often each of two or more selection methodologies are used to select the media content are established. A request for media content is received. Based on the pick percentages, one of the two or more selection methodologies is selected to select media content. The selected media content is then played.

Media Exchange Platform

US Patent:
2013018, Jul 18, 2013
Filed:
Jan 18, 2013
Appl. No.:
13/744716
Inventors:
Jason J. A. Knapp - Solana Beach CA, US
Brian C. DeFrancesco - Trabuco Canyon CA, US
Christopher John Vanderhook - Placentia CA, US
Assignee:
MySpace, LLC - Beverly Hills CA
International Classification:
H04L 29/08
US Classification:
705 1473, 709217
Abstract:
A method, apparatus, and computer-readable medium provide the ability to exchange media content. A media content request is received at a website from a user. In response to the media content request, the website requests the media content in the media content request from a decisioning engine. In reply, the website receives a media asset or an identifier for the media asset. The media asset or the media asset identifier is then delivered to the user for consumption.

Connected/Affiliated Household Targeting

US Patent:
2022028, Sep 8, 2022
Filed:
May 26, 2022
Appl. No.:
17/825891
Inventors:
- Irvine CA, US
Jason J. A. Knapp - Solana Beach CA, US
Brian C. DeFrancesco - Trabuco Canyon CA, US
Assignee:
VIANT TECHNOLOGY LLC - Irvine CA
International Classification:
G06Q 30/02
G06Q 50/00
Abstract:
A method, system, apparatus, and computer program product provide the ability to utilize household connections. A device is associated with a primary household. The primary household is connected with one or more additional households. Within a primary household profile, identification information (for the one or more additional households that are connected to the primary household) are stored. Media content based on data associated with the primary and connected households is then targeted.

Connected/Affiliated Household Targeting

US Patent:
2015037, Dec 24, 2015
Filed:
Jun 18, 2015
Appl. No.:
14/743034
Inventors:
- Irvine CA, US
Jason J. A. Knapp - Solana Beach CA, US
Brian C. DeFrancesco - Trabuco Canyon CA, US
Assignee:
VINDICO LLC - Irvine CA
International Classification:
G06Q 30/02
G06Q 50/00
Abstract:
A method, system, apparatus, and computer program product provide the ability to utilize household connections. A device is associated with a primary household. The primary household is connected with one or more additional households. Within a primary household profile, identification information (for the one or more additional households that are connected to the primary household) are stored. Media content based on data associated with the primary and connected households is then targeted.

Comprehensive Measurement Of The Opportunity To See Online Advertisements

US Patent:
2014022, Aug 14, 2014
Filed:
Feb 11, 2014
Appl. No.:
14/177500
Inventors:
- Irvine CA, US
Brian C. DeFrancesco - Trabuco Canyon CA, US
Assignee:
VINDICO LLC - Irvine CA
International Classification:
G06Q 30/02
US Classification:
705 1441
Abstract:
A method, apparatus, system, article of manufacture and computer program product provide the ability to determine the opportunity to see an online advertisement. Determinations are made regarding whether the advertisement is in a visible portion of a webpage, whether the advertisement is in an active tab of a web browser, and whether a browser window is visible. A confirmation is conducted that the visibility of the advertisement is not hindered by an element or a parent element property. A percentage of the advertisement that has an opportunity to be seen is calculated by dynamically inserting visibility trackers into the advertisement and detecting which of the trackers are concurrently visible at a same time. Times each of the trackers are visible are calculated to determine a time in view measurement by ad percentage. A determination is made whether the advertisement is shown to a real, human, non-automated website visitor.

System And Method To Analyze And Rate Online Advertisement Placement Quality And Potential Value

US Patent:
2014022, Aug 14, 2014
Filed:
Feb 11, 2014
Appl. No.:
14/177507
Inventors:
- Irvine CA, US
Brian C. DeFrancesco - Trabuco Canyon CA, US
Assignee:
VINDICO LLC - Irvine CA
International Classification:
G06Q 30/02
US Classification:
705 1444
Abstract:
A method, apparatus, system, article of manufacture, and computer program product provide the ability to rate advertisement placement quality. First data is collected from a panel of opt-in users. The first data is information about advertisement exposure and first web pages visited. A system of web crawlers are used to visit and render second web pages in a web browser to extract web crawling data. The web crawling data is information about advertisement placement in the second web pages. The first data is processed and aggregated with the web crawling data. Based on the aggregated first data and web crawling data, an ad placement quality rating is computed.

Internet Panel For Capturing Active And Intentional Online Activity

US Patent:
2014014, May 29, 2014
Filed:
Nov 19, 2013
Appl. No.:
14/084444
Inventors:
- Irvine CA, US
Brian C. DeFrancesco - Trabuco Canyon CA, US
Assignee:
VINDICO LLC - Irvine CA
International Classification:
H04L 29/08
US Classification:
709224
Abstract:
A method, apparatus, system, and computer program product provide the ability to capture online activity. A group of Internet users that is representative of a portion of all Internet users is determined. A browser extension is installed onto an Internet browser of each of the Internet users in the group. Data for active and intentional webpage visits is identified, captured, and collected, via the browser extension, from each of the Internet users. The data is then utilized.

Possible Relatives

Deborah D Defrancesco  Daniel J Defrancesco  James A Defrancesco  Jason M Defrancesco  John B Defrancesco  Joseph N Defrancesco  Matthew A Defrancesco  Brian C Stamps  Brian J Stanczyk  Brian K Standifer 

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