Chad M Carson, Age 58322 York Dr, Grayslake, IL 60030

7606794, Oct 20, 2009

Jun 28, 2005

11/169521

Chad Carson - Redwood City CA, US
Douglas M. Cook - San Francisco CA, US
Kalpana Ravinarayanan - Sunnyvale CA, US

Yahoo! Inc. - Sunnyvale CA

G06F 17/30

707 3, 707 2, 707 4, 707 5, 707 10, 707100, 709218, 709224, 709246

Techniques are provided for generating search results that include, instead of or in addition to the traditional abstract links, other links to content that the user of a search engine may consider helpful. These other links are referred to herein as “non-traditional abstract links”. In general, the search engine generates non-traditional abstract links that attempt to anticipate the “next move” by the search engine user. By selecting a non-traditional abstract link from the abstract of a matching resource, the user is able to navigate from the search result listing directly to locations other than the top of a matching resource.

7631008, Dec 8, 2009

Jun 29, 2006

11/479186

Chad Carson - Cupertino CA, US
Ashvin Kannan - Sunnyvale CA, US
Erick Cantu-Paz - Sunnyvale CA, US
Rukmini Iyer - Los Altos CA, US
Pero Subasic - Santa Clara CA, US
Christopher C. LuVogt - Sunnyvale CA, US
Christopher Leggetter - Belmont CA, US
Jan Pedersen - Los Altos Hills CA, US
David Cho-Lun Ku - Palo Alto CA, US

Yahoo! Inc. - Sunnyvale CA

G06F 17/30

707102, 707 3, 715812, 705 10

The present invention is directed towards systems and methods for predicting a frequency with which an advertisement displayed in response to a query will be selected. The method of the present invention comprises receiving analytics data associated with a display of one or more advertisements in response to one or more queries. One or more features associated with the one or more advertisements displayed in response to the one or more queries are identified. One or more functions are generated for predicting a frequency with which a given advertisement displayed in response to a query will be selected using the analytics data and features associated with the one or more advertisements displayed in response to the one or more queries.

7739708, Jun 15, 2010

Nov 16, 2005

11/281919

Chad Carson - Cupertino CA, US
David Cho-Lun Ku - Palo Alto CA, US
Jan Pedersen - Los Altos Hills CA, US

Yahoo! Inc. - Sunnyvale CA

G06F 15/16

725 36, 725 42

The present invention is directed towards systems and methods for ranking one or more advertisements. The method of the present invention comprises retrieving a result set comprising one or more advertisements responsive to a request. A clickability score is calculated for the one or more advertisements comprising the result set. An expected revenue value is calculated for the one or more advertisements using the clickability scores of the one or more advertisements as well as an indication of revenue associated with the one or more advertisements. The one or more advertisements are ordered according to the expected revenue of the one or more advertisements.

7840438, Nov 23, 2010

Nov 16, 2005

11/281917

Chad Carson - Cupertino CA, US
David Cho-Lun Ku - Palo Alto CA, US
Jan Pedersen - Los Altos Hills CA, US

Yahoo! Inc. - Sunnyvale CA

G06Q 30/00

705 144, 705 1446, 705 1471

The present invention is directed towards systems and methods for determining the performance of a plurality of versions of a given advertisement. The method of the present invention comprises retrieving a first version of an advertisement and associated click through data, and retrieving a second version of the advertisement and associated click through data. A clickability score is calculated for the first version of the advertisement using the click through data associated with the first version, and a clickability score is calculated for the second version of the advertisement using the click through data associated with the second version. A difference in clickability scores is determined between the first and second advertisement. The clickability score associated with the first version of the advertisement is modified based upon the difference in clickability scores.

2006010, May 11, 2006

Jun 10, 2005

11/150045

Chad Carson - Redwood City CA, US
Douglas Cook - San Franciso CA, US

G06F 7/00
G06F 17/30

707004000

Upon receiving a search query, a search to identify at least one resource relevant to the search query is performed. At least one excerpt is extracted from the at least one resource, and a term of interest is identified in the excerpt. A link to a referral document is associated with the term of interest. Upon selection of the link, the referral document is displayed. Alternatively, the link is associated with a second search query, and the second search query is automatically performed upon selection of the link. A network telephone call can be automatically placed when a telephone number is the term of interest.

2007002, Feb 1, 2007

Nov 16, 2005

11/281940

Chad Carson - Cupertino CA, US
David Ku - Palo Alto CA, US
Jan Pedersen - Los Altos Hills CA, US

G06Q 30/00

705014000

The present invention is directed towards systems and methods for determining one or more positions for one or more advertisements. The method of the present invention comprises receiving a result set comprising one or more advertisements ordered by expected revenue. A document is divided into one or more locations for displaying one or more advertisements. A first set of advertisements is selected from the result set to position at a primary location in the document, the selection based upon the expected revenue associated with the one or more advertisements. A second set of advertisement is selected from the result set to position at one or more additional locations of the given document.

2008027, Oct 30, 2008

Jul 11, 2008

12/172165

Chad Carson - Redwood City CA, US
Mohan V. Nibhanupudi - San Jose CA, US
Robert Meyers - Castro Valley CA, US
Dmitri Pavlovski - San Francisco CA, US
Douglas Cook - San Francisco CA, US

G06F 7/06
G06F 17/30

707 5, 707E17014

Techniques are provided for generating descriptions of matching resources in a manner that takes into account the kind, quality, and relevance of the available sources of information about the matching resources. For example, after the search engine identifies matching resources based on the query terms, the search engine determines the kinds of available sources of information about each matching resource. For each matching resource, based on the kinds of available sources of information about the matching resource, one of a plurality of processes is selected to generate a description for the matching resource. Using the content-sensitive description generation techniques described herein, a single result set may include abstracts that were generated using several different processes, where the difference in process corresponds to a difference in the kind, quality, and relevance of the available sources of information about each matching resource.

2008030, Dec 11, 2008

Jun 8, 2007

11/760069

Pavel Berkhin - Sunnyvale CA, US
Chad Carson - Cupertino CA, US
Ashvin Kannan - Sunnyvale CA, US
Darshan Kantak - Pasadena CA, US
Sebastian Lahaie - Cambridge MA, US
Christopher LuVogt - San Francisco CA, US
Jan Pedersen - Los Altos Hills CA, US
David M. Pennock - Monroe Township NJ, US
Tong Zhang - Tuckahoe NY, US

YAHOO! INC. - Sunnyvale CA

G06Q 30/00

705 14

The present invention is directed towards systems and methods for ranking and providing advertisements in a position auction. The method of the present invention comprises receiving a search query and selecting at least one keyword based upon the search query. A list containing at least one keyword based upon the search query is returned and a list comprising at least one bid corresponding to the returned list of keywords is retrieved. A priority score corresponding to each bid is computed and used to rank the list of bids. Advertisements are then provided corresponding to a plurality of the highest ranking bids.