Shen Chang resumes & CV records
Resumes
Shen Jingyun Chang
Shen C Chang, Age 74Marietta, GA
Shen Chang Phones & Addresses
Marietta, GA
Atlanta, GA
2 Stella Dr, Bridgewater, NJ 08807 (908) 722-5484 (908) 704-8588
130 Marvin Ln, Piscataway, NJ 08854
Somerset, NJ
2 Stella Dr, Bridgewater, NJ 08807
Work
Position:
Clerical/White Collar
Education
Degree:
Associate degree or higher
Mentions for Shen C Chang
Publications & IP owners
Us Patents
Portfolio Modeling And Campaign Optimization
US Patent:
2015037, Dec 24, 2015
Filed:
Jul 23, 2015
Appl. No.:
14/807587
Inventors:
- WILMINGTON DE, US
Shen Y. Chang - Rockaway NJ, US
Kathleen B. Haggerty - Staten Island NY, US
Anuja Malik - Janak Puri, IN
Justin Andrew Maynard - New York NY, US
Venkat Varadachary - New York NY, US
Shen Y. Chang - Rockaway NJ, US
Kathleen B. Haggerty - Staten Island NY, US
Anuja Malik - Janak Puri, IN
Justin Andrew Maynard - New York NY, US
Venkat Varadachary - New York NY, US
International Classification:
G06Q 30/02
G06Q 10/06
G06Q 10/06
Abstract:
In an embodiment of the invention, historical data related to multiple members of a customer loyalty program is gathered. A set of loyalty behavior models is developed for an individual member of the loyalty program is developed based on the historical data. For each campaign in a plurality of marketing campaigns, at least one combination of offers is inserted into each loyalty behavior model to output a plurality of net profit scores for the individual member, wherein each combination of offers outputs a separate net profit score. For each campaign in the plurality of campaigns, a combination of offers having the highest net profit score for the campaign is selected. The campaign having the highest net profit score of the plurality of campaigns is selected, and marketing materials for the selected campaign and combination of offers is transmitted to the individual member.
Possible Relatives
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