Jaclyn K Anderson DeceasedEugene, OR

VP Membership, Seattle Chapter at IABC, Senior Account Supervisor, Corporate & Public Affairs at Edelman, Director of Public Relations (volunteer) at Cycle the WAVE

Greater Seattle Area

Public Relations and Communications

IABC - Greater Seattle Area since Sep 2011
VP Membership, Seattle Chapter Edelman since Apr 2011
Senior Account Supervisor, Corporate & Public Affairs Cycle the WAVE since Sep 2009
Director of Public Relations (volunteer) Seattle Works Jun 2010 - Jun 2011
Social Media Committee Member The Fearey Group Jun 2008 - Apr 2011
Account Supervisor Barokas Public Relations Dec 2006 - Jun 2008
Public Relations Professional Benevon 2006 - 2006
Public Relations Specialist Key Professional Media Feb 2005 - Aug 2006
Senior Editorial Assistant Tiger Oak Publications Sep 2004 - 2006
Editorial Assistant & Freelancer Therapeutic Associates 2002 - 2005
Freelancer

Social Media, Press Releases, Public Relations, Strategic Communications, Newsletters, Publicity, Publications, Media Relations, Marketing Communications

Global PR Campaign of the Year 2012
PR Week
On the heels of last year’s victory in this category for the Starbucks Brand Transformation initiative, Edelman and the coffee giant took top honors again for their storytelling program around the company’s Global Month of Service. From Beijing to Boston, Starbucks hosts projects that address the unique needs of each community and result in its largest concentrated service effort each year. For example, in Chicago, partners refurbished three dilapidated homes in the Englewood community. To highlight the approach of personalizing involvement for each individual and neighborhood, Edelman decided on a bottom-up hyper-local storytelling program, shifting focus to community awareness rather than a typical “corporate” tale. With a target audience of employee partners, NGOs, and customers, a key objective was increasing participation globally. Placing feature stories in numerous markets across the globe would help achieve that and mobilize partner networks. While Starbucks was initially concerned this path would not generate the same reach as national top-tier press, the results were impressive. “A hyper-local strategy is difficult to do,” noted one judge, “but Starbucks and Edelman executed it beautifully.” Overall, there were 2,157 partner-led service projects as part of the Global Month of Service – up 54% from 2011. Partners and customer participation was secured in 34 countries across five continents. The media certainly took notice as more than 464 million impressions were secured, along with 100 local feature stories. “This was an excellent concept,” added another judge.

Tooele Vet Clinic - Tooele, UT Oct 2012 to Sep 2013
Receptionist and Vet Tech Hillside Veterinary Hospital - Cottonwood Heights, UT Aug 2012 to Oct 2012
Receptionist Evergreen Animal Hospital - Gig Harbor, WA Jun 2010 to Nov 2011
Receptionist, Vet Assistant and Kennel Tech Creekside Animal Hospital - Draper, UT May 2007 to Apr 2010
Boarding Manager Henderson Bay - Gig Harbor, WA Sep 2006 to Mar 2007
Daycare Assistant Dollar Tree Inc - South Jordan, UT Oct 2005 to Aug 2006
Assistant Manager Susie's Deals - South Jordan, UT Dec 2004 to Sep 2005
Key Manager Windsor Water Works - Windsor, CA Apr 2003 to Aug 2003
Slide operator/Life guard City of Santa Rosa - Windsor, CA Dec 2002 to Aug 2003
Rec leader

VITAC Jul 2012 to Apr 2013
Offline Traffic Coordinator Sears Portrait Studio Jun 2012 to Jan 2013
Photographer World on Campus May 2011 to May 2012
Freelance Writer and Campus Representative World on Campus Jan 2012 to Feb 2012
Freelance Writer World on Campus Jun 2011 to Aug 2011
Editorial Intern