James R Merino, Age 6353 Fay Ave, San Carlos, CA 94070

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53 Fay Ave, San Carlos, CA 94070

Cupertino, CA

135 E Holly St #406, Pasadena, CA 91103 (909) 861-5860

Diamond Bar, CA

2808 Binkley Ave #109, Dallas, TX 75205 (214) 368-5406

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Publications & IP owners

Us Patents

Using Product And Social Network Data To Improve Online Advertising

US Patent:
2009017, Jul 2, 2009
Filed:
Dec 27, 2007
Appl. No.:
11/965509
Inventors:
Brandy Lee Aven - Half Moon Bay CA, US
David Anthony Burgess - Menlo Park CA, US
Jonathan Frank Haynes - Kenilworth IL, US
James Raymond Merino - Cupertino CA, US
Paul Cameron Moore - Redwood City CA, US
Assignee:
YAHOO! INC. - Sunnyvale CA
International Classification:
G06Q 30/00
G06F 17/00
US Classification:
705 10
Abstract:
Methods and apparatus for improving word-of-mouth online advertising are provided. Construct a social network including multiple users based on the users' social network data and optionally further based on the users' demographical and/or other personal information. Categorize the users in the social network with respect to a type of product in terms of their propensity to adopt the type of product and to influence others in the social network in adopting the type of product. Determine appropriate content object(s) for each category of users, and send the content object(s) to each category of users via different channels at the appropriate time during the product's lifecycle.

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