Jay Otto Waddell Deceased7811 76Th St, Kansas City, MO 64152

Kansas City, Missouri Area

Marketing and Advertising

Dallas, TX

Marketing And Advertising

Stonegate Mortgage Corporation since Dec 2009
Customer Acquisition Manager CenturyLink Dec 2008 - Dec 2009
Online Marketing Manager Hallmark Cards Feb 2005 - May 2008
Direct to Consumer Marketing Manager Huffines Auto Group Jun 2002 - Jan 2005
E-Commerce Marketing Manager AOL Time Warner Nov 2000 - Sep 2001
Sr. Marketing Manager, AOL AAdvantage Rewards.com Garden.com Nov 1999 - Nov 2000
Director of Direct Marketing Sprint Nov 1998 - Nov 1999
Database Marketing Manager J.C. Penney Mar 1988 - Nov 1998
Catalog Marketing Manager

The University of Texas at Dallas 1994 - 1996
MPA, Public Policy Analysis University of North Texas 1984 - 1987
BA, Media Production & Management

Email Marketing, Lead Generation, Direct Marketing, Crm, Marketing, Analytics, Digital Marketing, Business Development, E Commerce, Sem, Ppc, Strategy, Online Marketing, Customer Acquisition, Management, Web Analytics, Advertising, Database Marketing, Marketing Communications, Affiliate Marketing, Leadership, Omniture, Seo, B2B, Direct Mail, Loyalty Programs, Budgets, Return on Investment, Forecasting, Catalogs, Business To Business

Social Services
Arts and Culture
Health

Microsoft Office, Powerpoint

Stonegate Mortgage Corporation 2009 to 2000
Customer Acquisition Manager Embarq.com 2008 to 2009
Online Marketing Manager Hallmark Direct 2005 to 2008
Direct to Consumer Marketing Manager Huffines Auto Group 2002 to 2005
E-Commerce Marketing Manager AOL AAdvantage Rewards.com 2000 to 2001
Sr. Marketing Manager Garden.com 1999 to 2000
Director of Direct Marketing Sprint Telecommunications, Inc 1998 to 1999
Database Marketing Manager J.C. Penney Co., Inc 1994 to 1998
Catalog Marketing Manager J.C. Penney Co., Inc 1988 to 1994
Catalog Inventory Control Analyst

The University of Texas at Dallas - Dallas, TX 1996
Master of Public Affairs and Policy Analysis University of North Texas 1987
Bachelor of Arts in Media Production and Management

Digital marketing strategy; customer acquisition; customer retention; marketing automation; direct mail; e-mail; CRM; SEO; SEM; PPC; lead generation; website usability design; website content management; program management; performance measurement/analytics; vendor management; budgeting and forecasting.