Position:
Director, Marketing Strategy & Analytics at HSBC
Work:
HSBC
- Mettawa, IL since 2012
Director, Marketing Strategy & Analytics
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- Riverwoods, IL Mar 2005 - Jul 2012
Senior Marketing Manager, Marketing Strategy
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- Riverwoods, IL Mar 2002 - Mar 2005
Competitive Analysis Manager
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- Riverwoods, IL May 2001 - Mar 2002
Pricing Strategy Manager
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- Riverwoods, IL Dec 1999 - May 2001
New Product Development Manager
First Card
- Elgin, IL Apr 1997 - Dec 1999
Vice President, Segment Strategy
First Card
- Elgin, IL Apr 1996 - Apr 1997
Assistant Vice President, Program Manager
First Card
- Elgin, IL Feb 1994 - Apr 1996
Assistant Vice President, Project Manager
Education:
Northwestern University - Kellogg School of Management
MBA, Marketing & Finance
Northwestern University
BA, Economics & Psychology
Skills:
Social Media Marketing, Direct Mail, Marketing Strategy, Neuromarketing, Market Research, Competitive Intelligence, Segmentation, Direct Marketing, Budgeting, Strategy Development, Brand Architecture, Brand Communication, Customer Analytics, Word, Excel, PowerPoint, Visio, SAS, Marketing, Strategic Planning, Team Management, Customer Acquisition, Business Analysis, Strategy, Project Management, Contract Negotiation, Business Planning, Integrated Marketing, Marketing Analytics, Process Improvement, Product Development, Social Media, Database Marketing, Market Analysis, Customer Insight, Market Planning, Marketing Communications, Analysis, Financial Analysis, Program Management, Business Development, Team Building, Marketing Management, Vendor Management, Multi-channel Marketing, Analytics, Competitive Analysis, Management, Cross-functional Team Leadership, Sales