Inventors:
Sheldon Gilbert - New York NY, US
International Classification:
G06Q 30/02
US Classification:
705 1445, 705 1466, 705 1471
Abstract:
Systems, methods, and computer program products for: facilitating a business-to-business (“B2B”) consumer acquisition marketplace among several online and offline advertisers to acquire customers in either a spot or futures market in any addressable media; optimizing use of real-time bidding to retain and acquire opportunities to access customers via any addressable media; optimizing the attribution of credit and payment to advertisers (or their service providers on their behalf) serving advertisements in any addressable media; and facilitating a business-to-consumer (“B2C”) marketplace that leverages consumer valuations to enable to enable consumers to optimize buying decisions as they engage with advertisers in the B2C marketplace are disclosed. In an aspect, such consumer acquisition marketplace analyzes consumer behavior data and advertiser data in order to generate a valuation score indicative of the value of a consumer to one of a plurality of advertisers.