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John Mark Dalto, Age 6061 Blanche Ave, Newburgh, NY 12553

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Known as:
John M Dalto John C Dalto John Dalton
Related to:
Dana Marie Keith 54

John Dalto Phones & Addresses

61 Blanche Ave, New Windsor, NY 12553 (845) 652-0279

Newburgh, NY

Nyack, NY

1302 Crescent Dr, Tarrytown, NY 10591

Centreville, MD

La Jolla, CA

San Diego, CA

Seattle, WA

Monmouth Junction, NJ

Metuchen, NJ

61 Blanche Ave, New Windsor, NY 12553

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Work

Position: Financial Professional

Education

Degree: Associate degree or higher

Mentions for John Mark Dalto

Publications & IP owners

Us Patents

Targeted Learning In Online Advertising Auction Exchanges

US Patent:
2012031, Dec 6, 2012
Filed:
Jul 30, 2012
Appl. No.:
13/561855
Inventors:
John H. Dalto - Astoria NY, US
David M. Himrod - New York NY, US
Steven K. Kannan - New York NY, US
Michiel Nolet - New York NY, US
International Classification:
G06Q 30/02
US Classification:
705 1443, 705 1471
Abstract:
A method of placing a bid in an auction for digital advertisement space in an online advertising platform includes determining whether a threshold for optimized bidding has been met, and, upon determining that the threshold has been met, formulating, based at least in part on actual success event data, an optimized value as the bid. If the threshold has not been met, a learn value is formulated as the bid. Formulating the learn value includes receiving a desired payment value for obtaining a success event, calculating a ratio of actual and projected success events to actual and projected impressions to obtain a conversion rate, and applying the conversion rate to the desired payment value to determine the bid value. The bid is then submitted to the digital advertisement space auction.

Inferring Legitimacy Of Advertisement Calls

US Patent:
2009001, Jan 8, 2009
Filed:
Jul 3, 2007
Appl. No.:
11/772979
Inventors:
Michiel Nolet - New York NY, US
John H. Dalto - New York NY, US
Assignee:
Right Media, Inc. - New York NY
International Classification:
G07G 1/14
US Classification:
705 14
Abstract:
There are methods and apparatus, including computer program products, for receiving advertisement calls at a first computing system from a second computing system, the first computing system and a second computing system being in electronic communication through a network, each advertisement call being defined by one or more variable-value pairs; extracting data from the advertisement calls, the extracted data including at least two sets of variable/value pairs, the first set of variable/value pairs including variable/value pairs of a first variable type, and the second set of variable/value pairs including variable/value pairs of a second variable type; and performing one or more tests on the extracted data to infer a legitimacy of at least a first subset of the advertisement calls.

Possible Relatives

Ronald J Dalto  Vincent J Dalto  John J Last  John J Stan  John C Stanaway  John B Stanbro  John J Stanchak  John K Stanchfield  John R Stancil  John B Standefer 

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